Zoopla has kicked off an eight week marketing campaign to fend off the threat of OnTheMarket and to capitalise on the...
Archive
If you saw our recent article, you’ll know that one in five (19.24%) ValPal leads generated via Facebook ads actually went...
26 February 2024
From: Marketing & Social Media
Agents and other businesses are being encouraged back a new joint initiative from employee protection firm Peoplesafe and the Crimestoppers charity. The...
25 July 2023
From: Breaking News
Social media has moved on from being a “nice to have” to a necessity for most businesses, but how do you...
14 July 2023
From: Marketing & Social Media
From Million Dollar Listing to Selling Sunset, we’re used to seeing real estate reality TV in full force on Netflix. Whilst...
29 March 2023
From: Features
After two years of extraordinary activity in the housing market there are signs that the clouds are gathering as RICS reports...
21 September 2022
From: Features
Agents need to use social media for more than just posting property listings, an industry digital marketing expert claims. Craig Vile, director...
24 June 2022
From: Breaking News
WhatsApp is being predicted to become a key messaging tool for estate agents in the coming years. Messaging provider SMS Speedway analysed...
01 June 2022
From: Breaking News
A survey of 700 borrowers by a high net worth lender suggest almost four out of 10 have lost a mortgage...
31 March 2022
From: Breaking News
The UK property market is always evolving but never as quickly as it is now. Traditional estate agents are seriously questioning...
07 April 2021
From: Features
Here is a quick read focusing on 5 things you can check your business is doing while on your tea break....
27 October 2020
From: Marketing & Social Media
Putting fingers to keyboard to create blogs and articles isn’t always the easiest job for agents, particularly when meetings, viewings and...
27 October 2020
From: Marketing & Social Media
Generating leads is a crucial and age-old part of estate agency. Before the internet, lead generation was just as important to...
27 October 2020
From: Marketing & Social Media
Here at The ValPal Network, we know that there are other options available when considering to use a valuation tool, so...
27 October 2020
From: PropTech & Innovation
Seller and landlord leads are what makes estate agency tick. Without them, new business is nowhere to be seen and you...
23 September 2020
From: Features
Due to the current Coronavirus pandemic, we are all being told to stay at home as much as possible to contain...
04 April 2020
From: Features
One of Britain’s most outspoken and high profile agents has quit Rightmove in spectacular fashion, using an open letter to the...
19 March 2020
From: Breaking News
Hello and here’s the next batch of guidance and advice from different sectors of the industry, many from influential trade groups. It’s...
19 March 2020
From: Breaking News
– use technology to build a trusted brand as a people-focused custodian of client money Non-stop regulatory changes in the industry are...
01 July 2019
From: Sponsored Content
Having a responsive website - one which is designed to automatically resize to fit the size of the screen of the...
24 April 2019
From: Features
When you think of the best ad campaigns – from moustachioed opera singers and talking meerkats to millions of bouncing balls...
06 April 2019
From: Features
Agents need to focus on more targeted marketing using a mix of traditional and modern methods to optimise their position in...
29 January 2019
From: Breaking News
Every day thousands of estate agency boards are erected across the UK. Even in the digital age the board remains one...
23 January 2019
From: Features
Over the last 10 years, so much has changed within the marketing sector, including the surge of mobile use, the way...
19 September 2018
From: Features
Fake news has become the popular catchphrase of a certain orange-tinted president in recent years. And everyone, from tech giants like...
08 September 2018
From: Features
One of the most important aspects of running a successful estate or letting agency is being able to generate new business...
21 March 2018
From: Features
Not in vain the distance beacons. Forward, forward let us range, Let the great world spin forever down the ringing grooves of...
07 June 2017
From: Breaking News
Since we last spoke, the ESTAS – the biggest and best property awards ceremony in the UK – has been and...
27 May 2017
From: Features
For my latest Property Natter I have sought the opinions of two well-known property consultants - Michael Day, managing director of...
01 April 2017
From: Features
It’s all been kicking off in recent weeks, hasn’t it? Marmite wars, the endless Trump v Clinton debate, Samsung phones blowing...
28 October 2016
From: Features
This week, 25 years ago the world's first website went live to those of us who were around then. Amazingly, despite the...
12 August 2016
From: Features
A few of our Industry Views pieces this week focus on the upcoming EU referendum. I don’t think I can add...
17 June 2016
From: Features
Cost-effective marketing will always be an important part of growing an estate agency business. I'm often asked about the ways in which...
10 June 2016
From: Features
Last time out I spoke about the beginnings of a PropTech revolution, with two major London-based events in the offing over...
13 May 2016
From: Features
Marketing and property often go hand in hand. But from time to time you might come across certain marketing terms that...
30 January 2016
From: Features
It was an end of an era in the property world this week. Christopher Hamer stepped down as the Property Ombudsman...
04 December 2015
From: Features
Someone told me the other day that it’s now only seven Mondays till Christmas. Now there’s a scary thought. Best get...
06 November 2015
From: Features
I’m writing this from the brand spanking new Center Parks in Woburn Forest. Set within 365 acres of lush Bedfordshire forest,...
23 October 2015
From: Features
So, has everyone been enjoying the fine summer weather we’ve been experiencing? Oh, wait…fear not, I will attempt to inject a...